Facebook for Business

Facebook, one of the largest and most popular social media web based companies (www.Facebook.com), offers low to no cost marketing opportunities for small businesses. Facebook can be a very powerful tool to build a marketing campaign. In February of 2010, 175 million people a day were logging into Facebook. With such a large audience of potential customers, you and your business need to be on Facebook.

Step one is making a personal Facebook account for you. Be sure not to use your company name as your Facebook username. You cannot be a business on Facebook as a regular user, because it is a violation of the conditions for use and can be deleted by Facebook. In addition, search engines cannot search the content of personal sites. After you have your personal account, create your Business Account to secure its name. Once you create your Business Account, go back to you personal account and add a few friends, list hobbies or likes, so that if a potential customer looks at your site they can see that you are a real person, not just a spammer or scammer.

Tip: Be sure to search out your competition’s profiles and take a look at how many followers they have, what are they posting, what kind of media do they have. Does it look like their followers are engaging with them?

A Business Fan Page lets you create a page where customers or fans of your business can “like” your business page to become a “fan.” Search engines can search the content of these business Facebook sites, increasing the popularity of your listing and possibilities for customer conversion. You can announce specials, new products, create contests for your “fans” and other business related news.

Contact us and we can help you cultivate this valuable resource and bring in new customers.